group coaching

How We Help You

Build a Healthy Cafe + Roastery that Takes Care of People

Maxwell During Cafe Buildout

How to Start a Cafe

If you have ever dreamed of starting your own coffee shop, you need to join this group. There's nothing else like it. Period.

Michael Roasting

How to Grow a Roastery

Almost everything available for roasters is focused on the coffee. This is the ONLY group that focuses on the business side of roasting.

Maxwell Pouring Latte Art

How to Grow a Cafe

Once your cafe is up and running, you'll have a whole different set of questions. Join our community of cafe owners and get answers.

We'll Meet You Wherever You're at With

OUR GROUP COACHING

How to Start a Cafe

Led by Maxwell Mooney (formerly of Narrative Coffee in Everett Washington) this Small Group Cohort guides your through the 12 steps of opening a cafe even if you've never worked in the coffee industry before!

How to Grow Your Roastery

The process of growing a cafe is COMPLETELY different than growing a roastery-so we created a separate group specifically for roastery owners! Over the course of 12-weeks we'll teach you everything you need to build your roasting business.

How to Grow Your Cafe

So many owners started their cafe with a clear plan to get it off the ground but nothing in place to grow to the next level. A healthy cafe has to grow enough to take great care of it's people-including the owner!

Grow Both Your Cafe & Roastery

Join both groups and get access to 2 courses, 2 weekly group calls, and our growing Slack Community. Plus you'll get to hear from both Maxwell AND Michael, allowing you to benefit from from a combined 28 years of coffee experience.

Have Questions About Group Coaching?

Our Next Group Coaching Cohorts

START MAY 2024

So many cafe + roastery owners started their coffee business to create a community and inspire people. But most find that, years in, they're completely alone and their own inspiration is fading.

If you’re the owner of a cafe + roastery, our Group Coaching program is designed to help you build a healthy coffee business that takes great care of people, starting with you! Schedule a Free Discovery Call to see if joining other owners who truly know what it’s like to lead a cafe + roastery fits for you!

With This Investment You Get Access to

ALL YOU NEED

Our Small Groups are more than just coaching & consulting. They're access to a community of other owners on the journey toward building a healthy coffee business that takes great care of people, including themselves!

That’s why when you join YOU GET ACCESS to our on-demand course, our Slack community, and weekly group calls. We’re here to walk alongside you for the rest of your journey-from startup to scale to sale and everything in between.

What You Get When You Join Our

GROUP COACHING

Access to On-Demand Courses

Every group has it's own on-demand course curriculum, so you can move at whatever pace works for you! These modules allow you to apply what you're learning when it's right for you and show up to the group calls with questions ready!

Group Calls EVERY Week

Each group meets weekly via Zoom to help you implement a module. The program is 12-weeks long but you have access so you're welcome to attend over and over! Bring whatever questions you have related to that week's topic and get help!

Invitation to Exclusive Community

So many cafe + roastery owners set out to create community and inspire others, but most do not have any community themselves. Join our exclusive Owner Only Slack group where you can connect with other cafe + roastery owners!

One-on-One Calls

The ability to connect with someone 1-1 is a tremendous help that can get you over your hurdle. Group members get access to 30-minute one-on-one calls as needed during their 12-week cohort to help navigate their next challenge.

Client Testimonial

My favorite thing about working with Michael is, there's no judgement.
You can show up however you are and we go from there.
Man smiling
Matthew T.
Roaster

You Don't Have to Go It Alone. Get Connected Today.