About Us

We Help Cafe + Roastery Owners

Build a Healthy Business
That Takes Great Care of People
Starting with Them!

Since the start, we've been walking alongside cafe + roastery owners like you.

After over a decade in the coffee industry, we began to notice that most cafe + roastery businesses weren’t profitable or paying the owners a salary. To make matters worse, the day-to-day was so complex that the owners could rarely take a day off without having to check in and put out fires.

We started Threadbare Coffee Consulting to equip cafe + roastery owners with the tools they need to turn a healthy profit, pay themselves a living wage, and set up the day-to-day to run itself.

We believe in delivering results

The Numbers Speak
For Themselves

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Satisfied Clients
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Years of Experience
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Hours of Coaching

We understand the burden owners carry in a way most do not.
That's why we can help you build a healthy coffee business.
One that takes great care of people. Starting with YOU.

MICHAEL RYAN

Michael is a published author, international speaker, and Certified Business Coach.

He is a Licensed Q Grader, SCA Certified Instructor, and Level 1 Wine Sommelier. He is also a Certified Health & Wellness Coach.


Michael has over 13 years of experience in the coffee industry during which he has worked everywhere from the headquarters of Starbucks to local coffee companies. He spent 8 years as the Operations Manager for a multi-location cafe + roastery that was doing $5MM+ in annual revenue. 


Michael has been working with clients doing training, coaching, and consulting. His clients have included startups, importers, roasters, cafes, and companies doing all of the above.


Michael is the expert in building a healthy cafe + roastery business that takes great care of people, starting with the owner.



MAXWELL MOONEY

Michael & Maxwell worked together in Seattle years ago and we're ecstatic to have him on our team as a full-time consultant.

Maxwell spent 7 years building Narrative Coffee in Everett WA into a healthy coffee business that takes great care of people.

It's not easy to create a coffee company where both the people AND the profits flourish, but Maxwell has proven that it's possible.

Maxwell is incredibly kind, generous, and does an amazing job building businesses without sacrificing family.

Maxwell has hands-on experience launching & running mobile coffee businesses as well as starting & scaling brick & mortar coffee shops with multiple locations.


Client Testimonial

My wife Sarah and I have been in the coffee business for over a decade. In that time we always struggled to get our coffee business to break even, let alone be profitable. We were ready to throw in the towel.
In that time of desperation, we reached out to a friend who recommended Maxwell. In just a couple conversations, Maxwell was able to identify our core issues and help us break free of our financial problems.
We've moved from deciding to close the doors to opening two additional locations! We have grown our team from 8 to 20!
Stuart + Sarah S.
Cafe + Roastery Owners

You Don't Have to Go It Alone. Get Connected Today.